Optimizing Your Profile
Some (optional) tips and tricks for building and optimizing your Priori Profile.
As you build your profile and establish your presence within the Priori Marketplace network, the following video and high-level advice may be a helpful guide for making the most out of your experience.
Video. Improving Your Priori Profile
If you only provide incomplete or partial data, you may miss out on relevant opportunities simply because you've not thoroughly identified your skills and experiences. In other words, you want to make sure that your profile is "visible" to our matching engine.
The best way to enrich your profile's data is to thoroughly identify your practice areas and proficiencies. These two complementary data structures give both broad and granular details about the overall nature of your practice and skills, and are often the most salient details that clients consider when evaluating counsel.
Practice areas and proficiencies both play important roles in connecting your profile with relevant opportunities.
On the initial application, you have the chance to select three primary practice areas, but once you've built your basic profile and registered your account you can add as many practice areas and proficiencies as you'd like on your matching information page to accurately reflect the scope of your practice.
While clients come to Priori Marketplace for data-driven matching, Clients frequently look to the profile bio - a short 'snapshot' of an attorney's experiences - to assess whether a particular attorney is actually what they need before they dig deeper into the attorney's profile data or CV.
While you are free to fashion your profile bio as you see fit, we find that the most successful profile bios share similar characteristics:
Research from Professors Chip & Dan Heath shows that many of these principles make ideas more memorable and "sticky."
In addition, many successful profiles follow similar structures: they begin with high-level practice information and background details, before providing a progressively narrower description.
As more and more attorneys explore remote and flexible work, and the line between in-house and outside counsel continues to blur, it's more important than ever to make sure your profile is clear, accurate, and reflects your current capacity to take on new work.
Why does this matter?
- 1.Opportunities and client decisions on the Marketplace move quickly. Many opportunities are filled within one business day - what's there one day is quite possibly gone the next.
- 2.Our goal is always to send you the right opportunities at the right time. We don't want to bombard your inbox with high-volume client requests if your current bandwidth doesn't allow for it.
- 3.Clients won't always read between the lines on your CV. There's nothing worse than being the perfect fit for an opportunity, but accidentally sending the wrong signal to a client at the moment of first impression.
Thankfully, there are a number of ways you can keep your information up-to-date and avoid client confusion.
First, you can update your profile availability at any time. This will help prevent you from receiving unnecessary system notifications, and prevent your profile from being presented to clients when you are not actively taking on work. You can adjust your availability from the profile dashboard, in the top right corner.
A preview of the options you have when adjusting your availability.
Second, you should consider some of the common ways in which your profile or CV data could be misinterpreted by a client, and how to counteract those misconceptions. Here are a few that we've seen in the past:
In addition to your Matching Information and Profile, we allow our newly admitted lawyers to get the ball rolling on the reviews portion of their profiles by adding up to two reviews from non-Priori clients. This has proven to be an effective way to attract clients.